Skip to main content

Shelfiora Branding Guide

Brand Essence​

Shelfiora is a cute, friendly, and slightly whimsical tool for managing a personal library of video games, movies, and collectibles. The name blends the everyday shelf with the magical flair of -iora, evoking a safe, enchanting place where your treasures live.

Name​

Shelfiora

Always capitalize the S. Avoid abbreviations (no “Siora” or “Shlf”).

Phonetic Spelling: SHELL-fee-OR-uh

Logo Usage​

  • Primary Logo: Whimsical bookshelf with items (book, game controller, case) and soft sparkles.
  • Secondary Icon (App/Compact Use): Simplified glowing book/game case on a shelf, without text.
  • Keep clear space equal to the height of the “S” around all sides.
  • Never stretch, rotate, or alter the colors outside the official palette.

Color Palette​

  • Teal (#2EA7A1): Primary brand color. Evokes freshness, clarity, and friendliness.
  • Lavender (#8E5BBE): Secondary, adds magical and whimsical tones.
  • Golden Amber (#F29B2E): Accent color for highlights and calls to action.
  • Warm Beige (#F1D7A9): Background/neutral support.

Typography​

  • Wordmark Font: A bold, friendly sans serif (recommend Inter ExtraBold or Nunito Bold).
  • Body Text: Rounded sans serif for UI and documentation (recommend Inter or Nunito Regular).

Voice & Tone​

  • Friendly and Helpful: Speak like a companion who remembers what you own.
  • Whimsical but Clear: Sprinkle light magical imagery (“your enchanted shelf remembers for you”), but keep functional clarity.
  • Inclusive and Approachable: Never overly technical or intimidating.

Tagline Ideas​

  • “Your shelf, remembered.”
  • “The magic of never buying twice.”
  • “Where every treasure has its place.”